In the previous ten year period, Ford was taking about 25% of total sales. Now it was around the 30% mark and the difference was the introduction of the small Fiesta model. The Orion had just arrived too but it hadn't had time to make much of an impact. Looking at each model:
Escort: It had become the best selling model, especially with the Mark III from 1981.
Fiesta: A new name for the brand,
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