Would you pay much more than a regular Mondeo?
Ford is to introduce it's upmarket Vignale sub-brand in 2015. Why are they going to the bother? Let's see if we can find out what it is all about.
Rationale: There is little money to be made in the mass car market. Going upmarket even a little makes a difference to profitability, if you get some reasonable volume of sales.
Execution: Taking
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