How Porsche is inspiring new drivers

I have never driven a Porsche - I want to but never had the opportunity. All I know about the car is what I read in magazines, read on the net and what I heard form friends who had the chance to drive one. Anyway, recently Porsche  got together 50 people who were not Porsche owners, set a MPG challenge and gave them a Panamera to drive for 24 hours each after

I guess that's a cool way to attract new potential customers.

Lucky buggers.