13 million unique motorcycle

Jakarta - PT Minerva Motor Indonesia made a breakthrough with the launch of new motor Sachs MadAss 125 by cooperating with German automotive company Sachs Germany. This unique motor that impressed indeed seem different from other motors that have been launched another motorcycle manufacturer in Indonesia. Products of this new two-wheeled vehicle designed originally by Sachs Germany with Euro III emission standards so that the motor is certainly friendly to the environment. The price is quite cheap and can compete with other motor that is only USD 13.95 million on the road in Jakarta.

    What is the basis of optimism Minerva launches motor with different characteristics, amidst the dominance of Japanese manufacturers in Indonesia.

    Here are excerpts of an interview with Kristianto Goenadi (CEO of PT Minerva Motor Indonesia) on the sidelines of the launch Sachs MadAss 125 at the Hotel Borobudur, Jakarta on Monday (04/28/2008)

    This product has been tested to the market first?
    We've done that time trial at the Japan Motor Show and was accepted also by foreign importers, because this product is assessed according to their market.

    Marketing strategy in the Greater Jakarta or outside the region?
    The strategy we start in the big cities first, we start in Greater Jakarta and Lampung, Semarang, Surabaya and Medan. So this product segmentif enough for the consumption of young people 17-20 years old. In addition we also go to Carrefour Hypermart as we also have formed a partnership to display, and also we participate in the credit card co.

    In Jakarta there are how many dealers Minerva?
    There are 10 places, but we will continue to develop.

    In addition to cooperation with Sachs MadAss this product what else?
    We are planning to release a model this year again in the X-Cross.

    For the promotion, whether there is a massive promotion plan?
    Maybe later, when we exhibit at malls used simultaneously from city to city, but after the network changes with the cooperation of our new large scale.

    For MadAss fuel?
    We recommend that non-reciprocal premium and this is in Jakarta, if outside Jakarta, we recommend using Pertamax or Pertamax Plus

    Total sales of all current Minerva?
    Currently our total sales 7 thousand units per month.

    With the current economic situation does not fear the market will not absorb?
    Motorcycle market is the last affected by the economy, because there will be shifting from 4 wheel to wheel 2. Moreover, the more expensive fuel and transportation costs, so people prefer motorcycles rather than public transportation.

    The price is quite cheap MadAss Pak USD 13.95 million?
    This price is still disubsidies, we provide the opportunity for consumers to shifting from Japanese motorcycle to motorcycle, because we make it quite competitive price.

    Market if it can be competitive with the Japanese motorcycle?
    This product is not like a Japanese motorcycle, because it had a specific segment. And this could be used for transportation, but we aim at young people 17 and over. So other than the other designs.

    MadAss sales targets?
    For this model we have a target of 1,000 units per month.

    Motor component?
    Currently Sachs global use of foreign components, the components of Indonesia only 20 percent, will be increased to 40 percent.

    Minerva Sachs will become a production base in Southeast Asia?
    True, Sachs partner looking out for production to be competitive. Indonesia via Minerva will be a production base for exports to Southeast Asia, through our assembly facility. Our current production capacity of 10 thousand per month, but could be increased to 20 thousand per month.