The Electric Car Wars

Edited from the press release by Dr Peter Harrop, Chairman, IDTechEx

Toyota announced today that their global cumulative sales of hybrid vehicles have reached 3.03 million worldwide. They entered the market with the Coaster Hybrid bus in August 1997 followed by the original Prius in December of the same year. 

The Toyota Prius, now made in still drives almost all of its hybrid car sales. It is now joined by the hybrid version of the Auris, global production being in the UK. Other electric versions of all its car models are being rapidly introduced. Toyota is not very keen on pure electric cars at present levels of battery performance and focusses on the hybrid versions of their model.

Many car companies only realised the potential too late and the only way they had a chance of competing with Toyota from a position a long way behind, was to form alliances with other car companies. 

Now the BMW cooperation with PSA Peugeot Citroen is being solidified into a 50:50 joint venture, functioning in the second quarter, to share the formidable cost of developing hybrid powertrains and seek early volume.

Before that, Daimler AG, bought 10% of Tesla, and developed electric Smart and Mercedes models. They have struck a partnership with Renault Nissan to develop small cars, notably pure electric ones. Renault Nissan also partners with Mitsubishi on this. Mitsubishi promises electric versions of all new car models. Like Nissan and Fiat, it seems to prefer the pure electric small car route.